Dear healthy-innovative reader, Looking back at what happened in 2009 and predicting what will happen in 2010 is only easy if you stick to talk about your personal field of expertise. My personal expertise has shifted in the past year. It has been a dramatic life change for the better. As I started my own company in 2009. It was the end of 2008 when I got in touch with a so called slow juicer. Technically this is a machine, not highly impressive, though using a process that is so much better than existing consumer products on the market, it has now to win it's place. Pricing has gone down with over 40% in the past year and it comes scarily close to becoming a mass market product as prices are nearing the 250 Euros mark. For people that are new to the term slow juicer, a slow juicer is a sort of juicer that works with a revolving screw at low revolutions of 80-120 RPM. It has a heavy but quiet engine that squeezes juice from vegetables, herbs and fruits. Unlike traditional juicers that work at high speed, high noise. These slow juicers work so beautifully gentle that it leaves the user with 10-50% more juice, 50-70% more vitamins in the juice and a much, much better tasting juice than juicers that extract at higher speeds. A slow juicer is a tool that makes it easy for you to consume the most valuable nutrition of 1.3 kg vegetables and fruit without effort. Try comparing that to eating that veggie raw or even the current alternative of getting a poor 25% overall efficiency out of it with a traditional juicer. 2 of the main Factories of this type of juicer that I have visited are expanding at a rate of 100+ % growth anually. One type, in the Netherlands sold under the name Versapers, is even so popular now that the korean manufacturer has set up a separate factory for just this one type of juicer. This factory is being finished as we speak to cater to the World market. Production capacity has increased by 6 fold just by december 2009. Distribution accross europe has started just at the end of 2009 so it is easy to predict what will happen in the springtime when people are so much more conscious to adapt healthy solutions for their lifestyle. The beauty of it all is that the technology is simple and efficient. The big question still remaining, will their marketing strategy and budgets be sufficient to make this shift a reality by the spring of 2010. Thank you for reading, Joost Duisterwinkel